Following are a few important tips to select and search a business name prior to file with the department officially to use.

1. Create a name which defines or reflects  your idea and you can interpret, give a logical explanation, at the time when you file it for a trademarking.

2. A business name must be small, and recommended not to exceed 6-10 characters. It helps to remember and refer to others.

3. A business name must be easy to pronounce and the tongue should not be twisted while saying.

4. Search business name in different search engines and with the departments, where you are going to register such as secretary of state and county clerk's office.

5. Create an artistic logo for a unique business name that explain your idea. The USPTO may ask you to submit your logo that represents your business name.

6. You may have to check the state guidelines as well, because some states are very specific. For example; you cannot register your personal name or a licensing requirement.

7. It is not recommended to use special characters in your business name, that may become a cause of rejection by the state, and also some online portals may limit your online visibility.

8. Reserve a domain name to use it to create your website, which is almost inevitable to ignore in the digital age. Whether it is a small or large business.

9. Besides, all the above mentioned reasons that we have described based on our experience, you must be happy with the business name, otherwise if you ever decide in future to change it due to any reasons, you may face significant impacts of the name amendment, which are included in the tip number ten.

10. You will lose all the credibility of the past that you have created, and all the web-links will be broken and you will have to do the same practice again all over, if it is an online business.